One Percent for the Planet is a global organisation which brings together businesses and individuals who want to donate their dollars with those who are doing good things for our planet. By giving one percent of their profits to a good environmental cause, businesses and individuals who join this scheme are able to accelerate smart environmental giving.
Since One Percent for the Planet was set up by Yvon Chouinard, Founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, in 2002, the organisation has grown from strength to strength. It has become a global movement that helps fund environmental organisations so they can be more powerful in solving the world's problems. Since its inauguration, many responsible brands and individuals have signed up to support and give back.
To begin with, this scheme was only open to businesses. But in 2017, One Percent for the Planet launched their individual membership program. So now we can all pledge 1% of our annual salaries to give back to planet and people. You will be able to join, be paired up with nonprofits that align with your interests and goals, donate and connect with your non-profit organisation, and have your donations certified.
Since giving 1% of your income can be a major commitment, the organisation also allows you to fulfil some or all of your commitment through volunteer hours with an approved environmental organisation partner.
Now, there are more than 2,000 members, in over 45 countries who are doing their bit to come together and protect the future of our planet. More than $255 million has been generated to support approved environmental non-profits. One Percent for the Planet has a simple model. Businesses and individuals are paired with their approved environmental organisations to create a series of high-impact partnerships which amplify the impact of giving.
We are proud supporters of the Jarí Para Forest Conservation Project in the Amazon Rainforest. This project is involved in the conservation of the world's largest rainforest and its biodiversity and is working to reduce future greenhouse gas emissions.
Learn more about the project